Acquisition Strategy and Planning Director
ABOUT FANDUEL GROUP
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier mobile gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across sports betting, iGaming, horse racing, advance-deposit wagering, daily fantasy sports. In addition, FanDuel Group operates FanDuel TV its broadly distributed linear cable television and leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment plc, (LON: FLTR) the world's largest sports betting and gaming operator with a portfolio of globally recognized brands.
There are more ways to win, here at FanDuel. We’re willing to bet on it.
At FanDuel Group, we give fans a new and innovative way to interact with their favorite games, sports, and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creative professionals to cutting-edge technology innovators, FanDuel offers a wide range of career opportunities, best-in-class benefits, and the tools to explore and grow into your best self. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.
WHO WE ARE…
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
FanDuel Group has a presence across all 50 states with approximately 17 million customers and nearly 30 retail locations. The company is based in New York with offices in California, New Jersey, Florida, Oregon, Georgia, Portugal, Romania and Scotland.
Its network FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer OTT platforms.
FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
Our roster has an opening with your name on it
We’re looking for a Director of Acquisition Strategy & Planning to shape and lead our acquisition media investment allocation strategy with data-driven decision making and commercial savvy to drive company growth through our Sports products. High profile role with the opportunity to make a material impact on the business outcome for FanDuel Group.
THE GAME PLAN:
Everyone on our team has a part to play
- Own the allocation of marketing investment across Sports and help define short-term and long-term optimization to deliver commercially sensible growth results
- Holisticaly understand our marketing investment through marketing mix modeling insights to drive marketing ROI
- Own sportsbook acquisition and payback targets
- Actively partner with our media/finance/commercial teams to steward a working media action plan to meet our forecasted payback goals
- Partner with groupwide investment partner to ensure the payback of our investment is reported accurately through player value and other inputs.
- Drive sportsbook marketing budget and quarterly reforecast process, as well as key monthly meetings.
- Lead large scale partnership investment valuation work with media investment and strategic partnerhip counterparts
- Partner with finance to ensure that finance goals translate into our marketing objectives.
- Work seemlesly with Aquistion Strategy and Planning counterparts to collate a unified acquisition investment strategy
- Mature our acquisition practice constantly iterating and improving our reporting, insights, experiments, and partners.
- Lead and influence media and campaign marketing teams to help deliver the acquisition targets
- Foster a test and learn culture that continues to improve our performance and processes
- Work with product and content teams to continually improve the end-to-end new customer experience from response to conversion
- Raise the bar for how we think about our new customers and the experience that we deliver for them
- Build, lead and develop a high performing team
What we're looking for in our next teammate
- 7+ years of experience in digital/growth marketing with a focus on consumer acquisition
- 3+ years of managerial experience preferred
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
- Strong communication skills and experience influencing senior leadership teams
- Proven growth mindset; Product led, data driven and highly creative
- Results oriented, with the need to be objective and measure performance
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
- Track record of delivering business outcomes
- Strong analytical rigor to your decision making
- Ability and eagerness to effectively balance the big-picture strategic work with execution
- Proficient in a range of tools across the marketing stack: Amplitude, Appsflyer, GA, Tableau preferred
- Customer focused
- Interest in the sports gaming industry preferred
We treat our team right
- From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:
An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Flexible vacation allowance to let you refuel
- Hall of Fame benefit programs and platforms
FanDuel Group is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes our company stronger and more competitive as One Team!
The applicable salary range for this position is $144,000 to $198,000 which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may also be eligible for short-term or long-term incentive compensation.