Our Companies Are Hiring


Customer Marketing Senior Manager, Casino Generosity



Marketing & Communications, Customer Service
New York, NY, USA
Posted on Thursday, May 9, 2024


FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey , Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).


At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

Our roster has an opening with your name on it

FanDuel is looking for a Customer Marketing Senior Manager with a primary focus on customer Generosity. This role will drive forward our customer retention and investment initiatives. You will play a key role on the Customer Marketing team, collaborating with multiple departments within the company including but not limited to Brand, Commercial, Growth, Product, and Finance. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.

Everyone on our team has a part to play

  • Responsible for managing a multi-million dollar monthly budget - investing in the right player at the right time through the right channel
  • Lead and advise the Casino Customer Marketing team to constantly optimize the spend, looking for opportunities to improve efficiency and efficacy of bonusing
  • Lead on reporting against the investment budget and progress against key initiatives
  • Own and oversee the long-term evolution of generosity, mapping out how it will evolve over a multi-year period considering micro and macro influencing factors
  • Monitor the business performance, key drivers and trends, and report regularly to leadership on progress against strategic priorities
  • Work closely with Commercial and Analytics to build-out robust generosity reporting and to deliver sophisticated investment models for the wider team to utilize
  • Partner with Product to ensure new tools/capabilities set the team up for success and provide adequate visibility into generosity streams
  • Keep tabs on the competitive generosity landscape (e.g. promotions, loyalty, etc.) by state
  • Drive collaboration with key stakeholders to collaborate on investment strategies and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on best practices

What we're looking for in our next teammate

  • 6+ years of experience in a commercially led function, with demonstrable experience of managing and optimizing a large budget
  • Commercial acumen: advanced numerical literacy and understanding of business principles, understand the levers that can be pulled
  • Proficient in providing process and structure to budget investment and reporting management (very strong Microsoft Excel skills a must)
  • Understand the different components of a P&L and is familiar with the budgeting process
  • SQL/Data-Mining experience a plus
  • Has a positive attitude and loves opportunities to collaborate with others
  • Strong organizational skills & effective at project management
  • Willing to work nontraditional hours, including weekends and evening shifts
  • Knowledge of iGaming and/or experience working within a heavily regulated industry is a plus

We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $124,000 - $155,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.