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Customer Marketing Senior Associate, Casino

FanDuel

FanDuel

Marketing & Communications, Customer Service
New York, NY, USA
Posted on Wednesday, May 15, 2024

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey , Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Marketing Senior Associate to help drive our customer retention and test & learn strategy. You will play a key role in optimizing our promotional strategy and proposition through data-driven insights. The successful candidate will collaborate closely with various teams to drive continuous improvement and innovation in our marketing efforts. This is an exciting opportunity to help drive revenue impact at a premier gaming company.

THE GAME PLAN
Everyone on our team has a part to play

  • Design and execute a Test & Learn roadmap to evaluate the effectiveness of promotions based on data-driven commercial and engagement insights
  • Collaborate with cross-functional teams including Marketing, Product, Commercial and Analytics to develop hypotheses, testing strategies and post-test evaluation metrics
  • Analyze test results and provide actionable insights and proliferate key learnings
  • Work with the wider CRM team to apply key testing insights and actions to the overall strategy
  • Develop and maintain testing frameworks & documentation to maintain consistency and accuracy
  • Continuously iterate and improve testing processes to enhance efficiency and effectiveness
  • Optimize promotional merchandising strategy across platforms and states
  • Track customer journey data (i.e. promotional funnel) to better understand and resolve customer pain points
  • Collaborate with Data and Product teams to optimize reporting dashboards and overall data visibility
  • Monitor key metrics and performance indicators on the performance of promotions
  • Stay updated on industry trends and best practices in CRM, Gaming, and testing

THE STATS
What we're looking for in our next teammate

  • Minimum of 2 years of experience in CRM, marketing analytics, or related roles.
  • Proficiency with A/B testing, including exposure to relevant statistics topics such as hypothesis testing.
  • Strong problem-solving skills, with ability to work through ambiguity and deliver solutions to business problems.
  • Presents findings and next steps clearly and with impact, tailoring to the specific audience
  • Keeps stakeholders updated with relevant and timely information
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented with a focus on accuracy and quality assurance.
  • Strong organizational skills & effectiveness in project management
  • Has a positive attitude and loves opportunities to collaborate with others
  • Avid sports and gaming fan, and have played FanDuel or competitive products.
  • Willing to work non-traditional hours, including weekends and evening shifts.
  • Bachelor's Degree preferred

PLAYER BENEFITS
We treat our team right

From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give. Competitive compensation is just the beginning. As part of our team, you can expect:

  • An exciting and fun environment committed to driving real growth
  • Opportunities to build really cool products that fans love
  • Mentorship and professional development resources to help you refine your game
  • Be well, save well and live well - with FanDuel Total Rewards your benefits are one highlight reel after another

FanDuel is an equal opportunities employer and we believe, as one of our principal states, “We Are One Team!” We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, Veteran status, or another other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. We want our team to include diverse individuals because diversity of thought, diversity of perspectives, and diversity of experiences leads to better performance. Having a diverse and inclusive workforce is a core value that we believe makes FanDuel stronger and more competitive as One Team!

The applicable salary range for this position is $80,000- $100,000, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

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