The Role

The Image Intelligence Lead is responsible for creating a new, pioneering function that fuses Generative AI (GenAI), photography, and quantitative experimentation to optimize how listings and events are presented on our platform. This role plays a crucial role in enhancing fan engagement and conversion by systematically deploying AI-driven imagery. The ideal candidate will be a builder who demonstrates key competencies in GenAI fluency, quantitative experimentation, and scalable system design to drive measurable business success.

Key Responsibilities

• Image Strategy & Execution: Design, own, and execute end-to-end workflows for generating and testing listing, event, and in-app imagery using advanced GenAI tools (e.g., Midjourney, DALL·E, Stable Diffusion, Sora).
• A/B Testing & Optimization: Own the experimentation strategy, running controlled A/B tests to measure and validate conversion and revenue lifts from different image sources, qualities, styles, and layouts.
• System Operationalization: Architect and build scalable, repeatable processes that efficiently integrate human judgment with GenAI-based image creation and deployment to maximize ROI.
• Fan-Centric Curation: Ensure all visuals resonate authentically with sports and music culture, enhancing the fan experience and building the company brand as a dynamic, fan-first marketplace.
• Value Maximization: Continuously evaluate the cost and impact trade-offs between traditional photography, fully automated GenAI, and hybrid approaches to maximize visual impact and cost efficiency.

Key Competencies

Technical Skills

• Generative AI Fluency: Deep, hands-on ability to use and troubleshoot cutting-edge GenAI image tools. Capacity to quickly learn and master new generative models and techniques.
• Image Workflow Experience: Proficiency in photography or managing high-volume image workflows within a B2C marketplace or e-commerce environment.

Quantitative Skills

• Quantitative Experimentation: Proficiency in designing, executing, and interpreting A/B tests with statistical rigor. Must be data-driven and capable of translating experimental results into actionable visual strategy.

Leadership/Mindset

• System Design & Scaling: The ability to move beyond one-off execution to design robust, repeatable, and scalable workflows and processes that leverage technology to minimize manual effort.
• Pragmatic Ownership (Manager/Doer): Acts as a high-output individual contributor who is equally comfortable executing complex tasks and designing the system for eventual delegation or automation. Takes full ownership of visual impact and outcomes.

Interpersonal Skills

• Creative & Fan Acumen: A strong eye for visual appeal and design, coupled with a deep, authentic understanding of fan psychology in the sports and music domains.

Minimum Qualifications

• Experience: 4+ years of hands-on experience in a visual content, creative operations, or product role, specifically at a B2C marketplace, e-commerce company, or high-volume digital platform.
• Other Requirements: Proven ability to operate and deliver measurable results using Generative AI image tools in a commercial setting.

Preferred Qualifications

• Experience: Direct experience in a role focused on Conversion Rate Optimization (CRO) or growth marketing where A/B testing imagery was the primary mechanism for driving results.
• Experience: Photography interest and passion.

Performance Metrics

• Conversion Uplift (Primary KPI): Achieve a measurable, statistically significant increase in event conversion rate and resultant total revenue attributable to GenAI imagery tested.
• Visual Production Cost Savings: Demonstrate a reduction in cost per usable visual asset compared to traditional photography/manual creative methods.
• Scalable Image Asset Velocity: Achieve a measured increase in the speed and volume of high-quality, deployable image assets (time-to-launch).
• Visual Consistency & Quality Score: Successfully ensure a high percentage of critical listings have optimized, brand-aligned imagery, reducing instances of low-quality, inaccurate, or missing visuals.

New Growth Lever Identification: Successfully pilot and quantify the impact of 1-2 new, strategic uses of imagery (e.g., personalized visuals, video generation) in the first year.

What We Can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition