Niantic is looking for a Marketing Director to lead the go-to-market strategy and execution of marketing communication for Monster Hunter Now. The ideal candidate possesses a genuine passion for the product, and can handle multiple responsibilities.

In this role, you will lead a team of skilled, savvy, and hardworking marketers to build impactful consumer touchpoints across user acquisition, social media, community engagement, and IRL events. You will also work with executives, cross-functional teammates, and external business partners. Most importantly, you’ll have a lot of fun while contributing to Niantic's mission of inspiring people to explore the world, together.

As this is a global product, you will need to collaborate with teammates from around the world to ensure consistency and accuracy across all regions for any marketing initiative.

Responsibilities

• Lead the Monster Hunter Now marketing team by demonstrating in-depth knowledge of mobile game/app marketing tactics, user acquisition, engagement and retention, as well as effective general marketing practices.
• Together with the team, solidify product positioning, author key messaging, and help develop marketing campaigns.
• Define and successfully implement go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues and cross-functional partners such as Product Management, Business Development, Operations, Communications, and Legal.
• Own and manage the marketing budget for Monster Hunter Now. Conduct return on investment analyses on all campaigns and apply takeaways to future programs.
• Collaborate with cross-functional team members and external partners to cultivate strong working relationships with project team members, including regular and reliable attendance and participation in meetings.
• Nurture relationships with key executives in Japan and US, and drive global alignment on major marketing initiatives.
• Guide the team in a multi-cultural environment.
• Required in-office attendance 3 days a week on Tuesdays, Wednesdays, and Thursdays.

Qualifications

• 14+ years of relevant marketing experience in areas including: product positioning strategies that factor in market dynamics and user insights, paid media campaign strategy and management including creative development, agency selection, media planning & buying, campaign tracking, and optimization, social media marketing.
• Experience working on a highly cross-functional with the ability to coordinate dynamic projects with internal and external partners.
• Outstanding verbal and written communication skills in English and Japanese, with experience in developing and delivering executive-level presentations.
• Deep understanding and passion for Niantic’s mission and values.
• Ability to work in a fast-paced hybrid environment. Handle stress appropriately. Solve practical problems and adapt to dynamic situations with little notice.

Join the Niantic team!

Originally formed at Google in 2011, Niantic became an independent company in 2015. We were recently acquired by Scopely in early 2025, one of the most successful mobile game companies in the world. Some of our current consumer titles include record-breaking geo-location based game Pokémon GO, Pikmin Bloom, and Monster Hunter Now.

Niantic is an equal opportunity employer. We believe cultivating a workplace where our people are supported and included is essential to creating great products that our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

Please ensure that the résumé/CV you attach is written in English.