Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

The Director of Growth Marketing will focus on developing and executing omnichannel, full funnel strategies for customer acquisition, including the development of media plans that drive awareness, purchase intent, lead generation, and ultimately sales at efficient rates. You and your team will lead brand and performance marketing, traditional and digital media, CRM, and the e-commerce strategy for Tonal.com including optimization, efficient ROI, and scaling of these channels. You will partner closely with leaders across analytics, brand and product marketing, and retail teams as you develop and execute plans. You will be able to shape what exists while also being responsible for building net-new strategies and approaches to support short and long term business growth. This is a manager position that will require you to think strategically and execute with your team members while creating a culture of collaboration and nurturing career growth.

The range of base salary for the position is between $234,600 - $253,000 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.